What's in the bowl
An independent guide to quality cat food.
An independent guide to quality cat food.
Most high quality cat foods have brilliant marketing budgets. But what really matters is what comes inside each package and whether it actually gets eaten by your cat. I decided to start checking for myself to see what each big brand is really like.
To keep my advice completely honest, this website is entirely reader-supported. This keeps my reviews completely independent and helps you to find what works for your cat.
If you find a food your cat loves and use my links to buy it, I may earn a small referral commission at no extra cost to you.
We’ve taken our mouthwatering tuna recipe and scattered in baby shrimp for extra bursts of sweetness. If your cat goes crazy for crustaceans, this jelly-coated seafood spread will reel them in – hook, line, and sinker.
Applaws Mackerel with Sardine in Broth is a 100% natural complementary pet food for adult cats that contains nothing more than the ingredients listed.
If your cat scrammed to the seaside, this is what they’d fish for themselves. We’ve found the freshest catch and cooked it to perfection. Sardine, mackerel and tuna - it’s a fishy feast of oily, umami goodness.
This seriously silky chicken purée helps manage hairballs but goes down like a treat with your pocket-sized predator. With added fibre and gut-friendly ingredients, it supports digestion without sacrificing flavour. Because even the most dignified groomers could use a little backup.
Applaws Tuna Fillet with Seaweed in Broth is a 100% natural complementary pet food for adult cats that contains nothing more than the ingredients listed.
If your cat scrammed to the seaside, this is what they’d fish for themselves. We’ve found the freshest catch and cooked it to perfection. Sardine, mackerel and tuna - it’s a fishy feast of oily, umami goodness.
This recipe’s for the rugrats who revel in red meat. We’ve taken our delicious shredded chicken and cut it through with supremely savoury beef for a mightily meaty mouthful.
Applaws Tuna Fillet in Broth is a 100% natural complementary pet food for adult cats that contains nothing more than the ingredients listed.
Tender chicken, smoky swagger. This broth-based beauty pairs soft cuts of chicken breast with rich, smoked tuna for an irresistibly aromatic twist. It’s a sensory little number your cuddly carnivore will come running for — bold, meaty, and made to disappear fast.
This super yummy adult cat recipe is made using only the best quality, natural ingredients. Approved by vets, Paw Lickin' Chicken is packed with 70% chicken, fish and egg for highly digestible protein, has a unique anti-hairball formula from natural plant fibres, and is taurine-enriched to keep them bright-eyed and bushy-tailed. This whisker-licking dinner will have your kitty meowing for more!
This super yummy adult cat recipe is made using only the best quality, natural ingredients. Approved by vets, So-Fish-Ticated-Salmon is packed with highly digestible protein, has a unique anti-hairball formula and is taurine-enriched to keep them bright-eyed and bushy-tailed. This whisker-licking dinner will have your kitty meowing for more!
Our catch of the day is whitefish, salmon and turkey liver. Nothing fishy about this recipe: it’s just gently-cooked meat, complete and balanced for cats and kittens. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
For cats who don’t follow the herd. No mainstream fluff for them. Just lamb heart, trim, liver and kidney, designed to be complete and balanced for cats. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®
Your charming little chicken chaser will love this delicious dish. Hypoallergenic and single-source protein packed, whole fresh chicken breast has been slowly simmered and shredded into delectably moist morsels. Delicious.
Does tuna tickle their tastebuds? This single protein source recipe is gentle on the tum but packs a punch on the tongue. We’ve steamed whole, fresh tuna to perfection and flawlessly flaked it in its hearty, natural gravy.
Applaws Tuna Fillet with Salmon in Jelly is a complementary pet food for adult cats, made with natural ingredients.
Applaws Chicken Breast with Cheese in Broth is a complementary pet food for adult cats, made with natural ingredients.
Salmon slurpers and trout teasers will go wild for this coated kibble. At 78% salmon, trout, and chicken, our complete and balanced dry food provides the ideal amount of protein, fat, and nutrients to keep your cat nourished. Even better than that? It’s dusted in a scrumptious freeze-dried salmon coating to make sure your indifferent darling’s dinner is irresistibly delicious. It’s perfect for grazing between Untamed tins or alongside a bowl of fresh water. Available in 800g and 2kg for greater flexibility at mealtimes.
We’ve mixed our delicious chicken with succulent pieces of duck. Steamed, simmered, and served in jelly, this moist, meaty meal will have your cuddly carnivore trilling in bird-induced bliss.
All chicken. No nonsense. Freeze-dried to protect nutrients and flavour. Made in the UK. For a treat that’s good for their health – and their taste buds. 100% perfect for cats and kittens. 0% compromise.
Serve up tantalising turkey and chicken, and they'll be pouncing on their feeding bowl, not your feet.
Your little predator deserves a meal as mighty as their heritage, and we've delivered. With succulent cuts of salmon, this recipe is so deliciously smooth it would make even their wild ancestors meow for more.
A classic flavour combo – we’ve folded silky slivers of salmon into our juicy tuna flakes and served it in moisture-rich jelly. Deliciously fishy and seriously succulent, your adorable angler will dive right into this dinner, and might just lick the dish clean.
We’ve taken our mouthwatering tuna recipe and scattered in baby shrimp for extra bursts of sweetness. If your cat goes crazy for crustaceans, this gravy-laden seafood spread will reel them in – hook, line, and sinker.
Our lickable, nutritious, and wildly delicious salmon purée treats are loaded with high quality cuts of human-grade fish and essential nutrients. They’re a great way to bond with your cat, and a healthy way to satisfy their killer instincts between meals.
Go the whole hog with fresh pork trim, shoulder and liver. Complete and balanced for kittens and cats – and because pork isn’t common in mainstream cat food, it’s also brilliant for cats with food allergies. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®
Applaws Chicken Breast with Chicken Liver in Broth is a 100% natural complementary pet food for adult cats that contains nothing more than the ingredients listed.
Applaws Chicken Breast in Broth is a 100% natural complementary pet food for adult cats that contains nothing more than the ingredients listed.
Certified delicious and nutritious, we’ve expertly balanced turkey and salmon to ensure clean bowls every time.
Our lickable, nutritious, and wildly delicious chicken purée treats are loaded with high quality cuts of human-grade chicken breast and essential nutrients. They’re a great way to bond with your cat, and a healthy way to satisfy their killer instincts between meals.
This recipe's for the rugrats who revel in red meat. We've taken our delicious shredded chicken and cut it through with supremely savoury beef, then served in jelly, for a mightily meaty and moist mouthful.
Meowing Heads’ So-fish-ticated Salmon is slow cooked to purr-fection using only the best quality, natural ingredients. Packed with protein (93% salmon, chicken & beef!), this seriously yummy adult wet food is totally grain-free. We’re sure this whisker-licking dinner will make your kitty purr!
Turkey and chicken’s too good to keep for Christmas. KatKin cats and kittens love this complete and balanced recipe all year round. But they’ll pass on the Brussels sprouts, thanks. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
Previously Hey Good Looking, Meowing Heads’ Paw Lickin’ Chicken is slow cooked to purr-fection using only the best quality, natural ingredients. Packed with high quality protein (93% chicken & beef!), this seriously yummy adult cat wet food is totally grain-free. We’re sure this whisker-licking dinner will have your kitty meowing for more!
Single protein cat food, complete nutrition. This fresh and high-protein meal is perfect for cats with allergies, sensitive stomachs and elimination diets.
No nose-turning up here; the combo of turkey and flavour-rich rabbit always means clean plates (or should that be bowls!).
Applaws Tuna Fillet with Prawn in Broth is a 100% natural complementary pet food for adult cats that contains nothing more than the ingredients listed.
Our lickable, nutritious, and wildly delicious tuna purée treats are loaded with high quality cuts of human-grade fish and essential nutrients. They’re a great way to bond with your cat, and a healthy way to satisfy their killer instincts between meals.
Forget duck, duck, goose. We play duck, duck, chicken. This iconic duo provides a complete and balanced recipe that gives cats and kittens everything they need to thrive. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
Your little predator deserves a meal as mighty as their heritage, and we've delivered. With succulent cuts of chicken, this recipe is so deliciously smooth it would make even their wild ancestors meow for more.
Your charming little chicken chaser will love this delicious dish. Hypoallergenic and single-source protein packed, whole fresh chicken breast has been slowly simmered and served in jelly to lock in the moisture. Delicious.
Your little predator deserves a meal as mighty as their heritage, and we've delivered. With succulent cuts of tuna, this recipe is so deliciously smooth it would make even their wild ancestors meow for more.
All salmon. No nonsense. Freeze-dried to protect nutrients and flavour. Made in the UK. For a treat that’s good for their health – and their taste buds. 100% perfect for cats and kittens. 0% compromise.
Cut the bull. Give cats beef. No mysterious animal derivatives here: just beef trim, heart and liver. A deliciously complete and balanced recipe for cats and kittens. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
We’ve mixed our delicious chicken with rich, sweet-smoky ham slices. Steamed and simmered in its own nutrient-rich juices, this recipe will have your little predator purring in porky pleasure.
Lip-lickin’ lamb, duck, and nutritious herring oil give 100% catisifaction (sorry, we couldn't resist a little word play there!).
For these treats, we’ve stuck to the fish your cutiepie carnivore craves the most. Our 100% natural salmon treats are freeze-dried to lock in all the good stuff, and we don’t add anything else. At all.
Meowing Heads’ Top Cat Turkey is slow cooked to purr-fection using only the best quality, natural ingredients. Packed protein (93% turkey, beef & chicken!), this seriously yummy adult wet food is totally grain-free. We’re sure this whisker-licking dinner will have your kitty meowing for more!
Meowing Heads’ Supurrr Surf & Turf is slow cooked to purr-fection using only the best quality, natural ingredients. Packed with protein (93% fish, chicken & beef!), this seriously yummy adult wet food is totally grain-free. We’re sure this whisker-licking dinner will make your kitty purr!
Chicken chasers and duck devotees will go wild for this coated kibble. At 77% chicken and duck, our complete and balanced dry food provides the ideal amount of protein, fat, and nutrients to keep your cat nourished. Even better than that? It’s dusted in a scrumptious freeze-dried chicken coating to make sure your indifferent darling’s dinner is irresistibly delicious. It’s perfect for grazing between Untamed tins or alongside a bowl of fresh water. Available in 800g and 2kg for greater flexibility at mealtimes.
Does tuna tickle their tastebuds? This single protein source recipe is gentle on the tum but packs a punch on the tongue. We’ve steamed whole, fresh tuna to perfection, flawlessly flaked it, and served it in jelly to lock in the moisture.
For these treats, we’ve stuck to the meat your cutiepie carnivore craves the most. Our 100% natural chicken treats are freeze-dried to lock in all the good stuff, and we don’t add anything else. At all.
The taste that rules the roost, complete and balanced for cats and kittens. This fan-favourite is the recipe we suggest when you first switch to fresh. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
A classic flavour combo – we’ve folded silky slivers of salmon into our juicy tuna flakes. Deliciously fishy and seriously succulent, your adorable angler will dive right into this dinner, and might just lick the dish clean.
Soft chicken, bold bite. This flavour-packed broth pairs tender cuts of chicken breast with rich red tuna for a deep, meaty hit. It’s the kind of meal that disappears fast — whiskers down, not a scrap in sight.
